Language: Malayalam
Director: Johny Antony
Production: Sincere Cinema
Distribution: Seven Arts International
Cast :Prithviraj, Sasikumar
Release Date : 30 March 2012
Release Centers: (A) 64 Theatrical Run 35 Days No of shows in Kerala 3675
WORLDWIDE GROSS COLLECTION 3.50 Crores
REVENUE Share from Kerala ( Gross 3.30 Crores ) 1.35 Crores
Satellite Rights (Asianet) 2.30 Crores
Other States Rights 0.15 Crores
Overseas Rights (Approx.) - Crores
Audio DVD Rights 0.15 Crores
Remake Rights - Crores(N/A)
Others - (N/A)Crores
TOTAL REVENUE 3.95 Crores
COSTS Production Costs 3.50 Crores
Printing and Publicity 0.65 Crores
TOTAL COSTS 4.10 Crores
LOSS (0.15) Crores
Return On Investments (3.65) %
VERDICT FLOP
Masters had all the ingredients to become a successful venture at the Boxoffice. On retrospection the only thing that could have gone wrong for this thriller may be the releasing time. Masters released at the eve of the vacationand two weeks prior to the Vishu season. Masters got sandwiched between two biggiesnamely The King and the Commissioner and Mayamohini, with just one open week to collect, that too along with a Super Strong Ordinary. The fact that the movie managed to collect about 3.5 Crored itself is decent considering the circumstances, but a film which manages to recover its cost can be named nothing but a Flop. Masters shall find its place amongst those films which deserved better returns at the ticket counter than what it actually managed.
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