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Monday 7 May 2012

Grand master : Successful initial collection

Grandmaster takes a fabulous opening grossing 2.30 Crores in 4days, which is pretty encouraging for a film of modern investigative genre. The opening day gross was nothing to rave about, as the film released on a Thursday.
Grandmaster opened to about 80% on the opening day, grossing just about 65 Lakhs, but picked up by 15-20% on the weekend. The film carries favorable reports and shall be profitable if it does not fall more than 45-50% during the weekdays.
The Mohanlal starrer however faces stiff challenge from a MasalaEntertainer in the form of Mallu Singh which also had opened to tremendous attendance, and another multiplex - city centred film Diamond Necklace featuring Fahad Fazil, who has of late hit a purple patch of success.
Grandmaster is the maiden distribution venture of UTV in Mollywood. It has got a far smallerrelease when compared to other Mohanlal flicks in recent times.
Grandmaster released in 62 screens in Kerala on 3 May 2012. A good first week of about 4 - 4.50 Crores shall be magnificent for such a movie. The film is produced by Ronnie Screwala andSidharth Roy Kapoor of UTV Motion Pictures, at a budget of 6 Crores.
The satellite rights of the B Unnikrishnan directed movie goesto Surya TV for 3.25 Crores.

VERDICT : GOOD OPENING

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