SPIRIT Takes A Massive 87 Lacs Opening Day Gross (BOXoffice analysis)

SPIRIT sets the boxoffice on fire with an earth shattering opening of 87 lacs in the opening day. The Mohanlal starrer has collected 3.12 Crores in it's extended opening weekend of 4 days. The film has got excellent word of mouth, and going by the trend, SPIRIT is set to be the 4th best opening film in 2012 behind CASANOVVA, THE KING AND THE COMMISIONER and MAYAMOHINI It is widely believed that, this is byfar the best opening ever secured for a film which does not belong to a mass / festival category.
SPIRIT seems to have comfortably withstood the stern challenge posed by BACHELOR PARTY which too has taken a big initial as expected. The film directed by Renjith, released under the banner of Aashirvad Films in 79 theatres across Kerala. The film is expectedto break even, early in its second first week itself, from its theatricalshare alone, as the production was completed in just 39 days, in a shoe string budget, widely believed to be less than 3 Crores, excluding printing and publicity costs.
SPIRIT gives a hatrick of hits to Renjith after PRANCHIYETTAN and INDIAN RUPEE. It is also a welcomechange as far as the boxoffice is concerned, as quality products with an optimum budget are raking in big money. SPIRIT is expected to rule the roost for the next couple of weeks, and at the moment looks at a lifetime gross of 9.50 - 10 Crores minimum, unless the collections go haywire in the coming weeks.
The movie has earned housefull shows all over Kerala on its first Monday, which leads us to a first week gross in the range of 4.25 - 4.50 Crores.

VERDICT : EXCELLENT OPENING