GRANDMASTER :: Box office collection update

GRANDMASTER may have lost the buzz around it during past coupleof weeks, but shall prove to be a profitable venture for its distributors, with a bit of help from the whopping satellite rightsamount which it managed to fetch. As per reports, it can now be confirmed that Surya TV has bagged the rights for as much as 4 Crores, however, in the initial stages it was widely believed that the price was much lesser.
The 5 week gross figure is about 6.98 Crores from Kerala, with the distributor share crossing 3 Crores comfortably.
GRANDMASTER took an initial which was pretty decent considering the genre to which it belongs to. But it evidently lost theboxoffice battle to MALLU SINGH and to DIAMOND NECKLACE during the later weeks, The unusually huge number of removals, coupled with a flush of new releases severely affected the collections after week 3.
The movie continues to run in just 17 screens in Week 6, and is expected to be removed from most of these when SPIRIT releases.
It is definitely a topic deserving anhealthy argument whether the rights amount fetched by the movie should be considered whilejudging their boxoffice status. While taking heed of the same, it needs to be understood that a product in the film industry does have multiple sources of inflow, and the film is being produced keeping an eye on all of these revenue streams.
It is a fact that, GRANDMASTER could have made it much bigger than it actually did. However, thereis no denying that fact that it earned more than industry average profits.

VERDICT : HIT
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