Manju Warrier is back with Big-B through an Ad-film

Manju Warrier is makin a come-back through an ad-film. She will be acting with Amitabh Bachchan in a Kalyan Jewellers ad-film and the works are dueto begin immediately. Presently, AmitabBachchan, Dileep, Aishwarya Rai, Nagarjuna, Prabhu and Sivaraj Kumar are the brand ambassadors for Kalyan Jewellers. Susmitha Sen, Miss Universe 1994, was a brand ambassador for Kalyan Jewellers earlier.
Aishwarya Rai has been contracted for two years for a fabulous fee of Rs.10 crore per year. Kalyan Jewellers spend about 90 crores each year for their ads. Manju's come-back is amidst rumours that she is making a return to film-acting. She marked her return initially through dance performances and later started her own web site which has become very popular.

Team Movie Wicket

Has Satyamev Jayate failed from the advertising perspective?

Satyamev Jayate might be the talk of the town and the country, but certain trade reports insist that the show has failed at the advertising level!
One such recent report on Afaqs, the highly respected trade site for news on the marketing and advertising industries in India, states that much against anticipation, Satyamev Jayate on Star Plus has failed to make it to the Top 10 shows list in the Hindi speaking market (HSM) for theweek ended May 12, 2012. Instead, according to TAM's latest data, the much-touted property – garbed in Aamir Khan glory – has opened with a TVR of 3.02 on Star Plus to occupy the 12th spot in the most-watched show hierarchy. It adds that from a hardcore buyer and advertiser's point of view, the show has failed inefficient delivery.
“While the expectations were very high at the initial stage, the levels are much lowered now. And, if such a rating trend continues, then the expectations will significantly diminish. Evidently, this also means that advertisers will not be ready to pay such high premium on the property,” the report quotes a top mediabuyer.
However, it admits that the show has managed to successfully create a brand of its own and therefore, from Khan's perspective, the show is a clear 'hot' success. It can be noted here, that earlier,
Bollywood publicist Dale Bhagwagar had pointed out that "even if the show doesn'tgrow in TRP ratings, it will eventually do a world of good to Brand Aamir Khan.”
He had also pointed out that the actor has connected with urban as well as rural audiences and the show has already been hailed as revolutionary.
"Of course, the most sensible move would be to drastically cut down on production budgets, so that it becomes more viable for its advertisers," Dale had said, further stating that Aamir Khan has nevertheless earned a place in history for attempting a bold concept likethis in a country mired with corruption, political infighting,scams and frauds.

Ningalkkum akam kodeeswaran beats Mamtha's game show.

Suresh Gopi's Ningalkkum Akam Kodeeswaran is slowly,but surely becoming a rage among the Malayali TV audience. The show that kick-started on April 9th has many people glued to Asianetchannel from Monday-Friday (8 PM to 9 PM).
Ningalkkum Akam Kodeeswaran is the Malayalam version of the hugely popular television show Kaun Banega Crorepati ,hosted by Amitabh Bachchan.Though many have criticised Suresh Gopi's mannerisms and presentation by terming it as 'over acting', most people are of the opinion that Ningalkkum Akam Kodeeswaran is an extremelyinteresting and informative show.
The show is one among the few shows showcased on Malayalam channel that gives people the opportunity to win lakhs of money. Check out what readers of Oneindiahave to say about Ningalkkum Akam Kodeeswaran ...
Arjun Gopal (TV Artist ) Excellent Programme. Very informative. Superb presentation by Suresh Gopi. He is simply rocks as a host. Very good Malayalam pronunciation & I will rate him as the best anchor among different celebrities hosting this same program indifferent language. Only exception is Amitabh Bachchan.

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